How could you work so long on a website?

As a web developer in an innovative start-up environment, I sometimes feel misunderstood. Mostly by non-tech or very conservative people but sometimes also by other developers who work in a different kind of environment. Today, I’m working as a front end developer at FLAVR, a service that connects people who are better at cooking than I am with people who like food. This is actually my fourth job not only at a startup, but also at a startup where the product or service is the core business.